Prima Freezers

If you have limited space or want a tidy run of units, an under-counter model such as the PRRF103 (82cm) slots neatly beneath worktops and suits small households. A built-in tall freezer like the PRRF213 (177cm) gives far more storage for a larger family or if you buy in bulk. Integrated freezers hide behind a cabinet door for a seamless look, while freestanding units are easier to move and replace. Match the type to your space and how much frozen storage you actually use.

Frost-free models prevent ice build-up entirely, so you won't need to defrost by hand and drawers stay easy to slide. Low-frost versions minimise ice formation but may need an occasional manual defrost to keep performance optimal. Either option reduces the time you spend chipping ice compared with a manual-only freezer. For a busy household, frost-free is the most hassle-free choice.

Fast-freeze rapidly lowers the temperature to lock in taste and nutrients, so fresh produce or meat retain texture and flavour when frozen. Use it straight after a big shop or when you're freezing home-cooked meals so items freeze quickly and form smaller ice crystals. It's particularly useful for delicate foods such as berries or seafood that you want to remain near their fresh quality.

Deep drawers let you store bulky items like whole chickens, large joints or stacks of ready meals without awkward balancing. Adjustable compartments mean you can reconfigure shelves and dividers to separate vegetables, prepared meals and ice packs. keep your everyday frozen veg in the top drawer and larger bulk items in the deep lower drawer for easy access.

Prima freezers are built with energy efficiency in mind, helping to reduce electricity consumption while maintaining steady freezing performance. Features like frost-free or low-frost technology also stop ice build-up that can make a freezer work harder and use more energy. If you use the freezer daily or have a large household, an energy-efficient model will help limit running costs over time.